Whether you are in the midst of trying to identify new products to develop, developing a prototype, or trying to manage an extremely long product line, you need insights to guide your decision making. NewEdge has extensive experience in assisting firms with their product strategies. NewEdge has done work in all of the following areas:
Full range of product strategies
- Determining whether to file a patent
- Identifying licensees for a patented technology
- Developing product concepts based on a technology platform
- Getting key decision maker input on features for a prototype
- Testing prototypes
- Securing Beta Test Sites
- Test marketing products
- Creating product variations that will succeed in niche markets
- Launching products
- Thinning product lines to increase profit
- Integrating QFD
Bridging the gap between engineering and the market place
NewEdge brings value by their ability to bridge the gap between engineering and the market place. NewEdge has conducted extensive research for R&D laboratories resulting in patents, licenses, and product launches in highly sophisticated areas of science and technology. This knowledge allows us to speak the language of potential customers while asking the right questions, bringing back to the product development team the needed information to successfully take products to market.
Broad industry experience
NewEdge has conducted research in a multitude of industries and has industry contacts at many levels within a wide variety of firms. These contacts and NewEdge’s breadth of experience allows us to access the right decision makers and gain the right insights. Our response rates are often as high as 85% because of the relationships we have developed with decision makers.
Speed to market
NewEdge’s insights speed product development by identifying the features that are necessary, earlier in the product development process. NewEdge’s research also results in securing beta-test sites. Even more important though, we find out who the opinion leaders are within a market so the beta test site is more than a proof of principle, it is the source of a valuable endorsement that speeds adoption of your product. Finally, NewEdge identifies the niches and distribution channels that will lead to the fastest return on your R&D investment, creating the resources necessary to enter new markets.
Improving the odds
The failure rates of new products, even those launched by major companies with established distribution channels, are so high that they have turned otherwise innovative companies into risk-averse, slow to market ventures. NewEdge’s insights tell you when to go and when not to go to market with a product. They also tell you how to make a product that will succeed rather than barely miss the market opportunity that looked so attractive.